Sideone, the coolest event band in the Lower Mainland, was expanding. They were adding more musical combos, songs, and members. It was important that this news was expressed in a fun and irreverent way, a little like the band itself. That’s where we came in. We got Sideone to jam for us. We interviewed them, incorporated 2D text in-situ, and added a few charming testimonial quotes from their clients. They’re using this video as a central function to their branding.